What is a Domain Name?
A domain name contains inherent branding power for a Website. Think of the domain name as your business' signage on the World Wide Web. It should reflect either your organisation's registered business name or abbreviation of that name, or a product/service brand name.
Domain Name Regulations
- The rules for buying an Australian domain name are the strictest in the world. A .com.au domain name may only be purchased by an organisation if it is a trading name, product or service you offer, or if it is the same as your business name or company name, or an abbreviation of that name. A Registered Business Number or Australian Company Number must be submitted at the point of purchase. If you don't already have one, EPS can do this for you. Australia's strict rules limit the potential for cybersquatting, or domain ownership for which there is no legal entitlement.
- No strict rules apply to the purchase of .com domain names; anyone can buy the domain name of their choice, as long as it is available. If you trade internationally, or wish to offer your services to an international market, a .com domain name is most appropriate.
Domain Name Availability
- In recent years, there has been a rush to buy popular, short and easy to remember, .com and .com.au domain names. Consequently, you may find that your preferred name is not available. Domain names using .net and .org are good alternatives if it means you can have your preferred brand name. If you have difficulty finding any suitable name, please contact EPS for advice on other options.
EPS Services
Domain name registration: $181.50 for 2 years
For more information and sales, please contact EPS
