Lead Management Systems
Sales and marketing systems are critical to the growth of any organisation. Generating and managing leads, distributing to relevant staff or channel partners, booking appointments, tracking progress and capturing all lead details from a variety of different sources right up until sales conversion is a mission critical exercise.
EPS has developed lead management systems for leading multi-nationals that captures lead data and distribute it as required.
Overview
Lead data is generated from a variety of different sources:
- Telephone call centre
- Web based leads (via web forms)
- Digital television
- SMS
- Bulk imports from any data source
Data is captured in a central database:
- Accessible from anywhere in the world
- Data automatically imported into the central database so as to avoid the need for double-entry of data and therefore reducing the risk of human error
- Data from multiple sources is combined into one database
Lead manipulation is simple and efficient:
- Lead details can be manually or automatically forwarded to relevant staff, subsidiaries or resellers
- Leads can be automatically distributed based on the data received. E.g. distribute based on location, $ value, propensity for sale, etc.
- Leads are tracked based on the action taken on each lead
Reporting:
- Automated, real-time reporting on leads at any time of the day or night
- Month-end reports automatically produced
- Automatic notification of new leads is emailed to relevant participants
Other benefits:
- On-line collaboration
- Custom sales process; leads progress through your pre-defined sales process
- Accountability and measurement on staff or companies following up on leads
- Recipients of leads can log-in and can view, maintain and follow-up leads assigned to them
Interested?
Contact EPS to discuss this product with us.
