Google Adwords campaign management
Google AdWords has become the world’s largest search advertising programme, currently used by more than 150,000 businesses to cost-effectively gain new customers. It’s the only advertising programme that capitalises on the unsurpassed relevance of Google search results and the broad reach of the Google advertising network.
- The Google Adwords program is the easiest online marketing solution for businesses today. Quickly have your site appearing on the world's top search engine, generating quality leads, with complete control.
- It’s called cost-per-click (CPC) advertising. That means you get qualified leads, not just impressions (the number of times an advertisement is seen by viewers). Return On Investment can be tracked through every campaign, on every ad or keyword.
- You pay only when someone clicks on your ad.
- Ads run automatically on all Google properties, and clients can opt for broader distribution through Google search partners including Ask Jeeves, DealTime, BT Openworld, and NTL.
- EPS can provide results, so you’ll know exactly how many clicks you receive and the value to you by market segment, product, or offer.
- Google dynamically positions your ad on our pages as well as those on our search and content partner sites according to this ranking formula: maximum CPC bid x CTR. Ads that perform well appear higher up and you can never be locked out of the top position.
- Delivering quality results at the right price, a dedicated account manager will work with you to achieve your goals on Google. Using our years of experience, we'll provide the online leads you need to help your sales grow.
- Your EPS account manager will make it extremely easy for you. After identifying your target audience, a keyword list will be generated for your approval. These lists are well researched to ensure that you’re not paying a fortune for your Google advertising.
- Once approved, your account is set up and your Ads will start appearing on Google within minutes. Your EPS account manager will then be closely monitoring your campaign, ensuring that it remains optimised for maximum gain.
Aspects of this document were taken from Google.com and can be viewed at the following link: https://adwords.google.com.au/select/library/index.html
For more information about Google Adwords Campaign Management and what we can offer, contact us via the website or by phone.
